Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without ever leaving the application. Our guide will show you how to buy something in the Instagram app. Note: These screenshots were captured in the Instagram app on iOS. Step...
Instagram: Here’s How to Buy Something via the New Checkout Feature
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Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent
Anybody here heard of Steven Spielberg? Just in case there was the slightest bit of lingering doubt about whether Apple TV+ plans to be a major force in the streaming content market, the tech giant has trumpeted the fall arrival of its new subscription service with a dazzling five-minute ad, that features a veritable who's...
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On the Adweek Podcast: Being a Woman in Advertising and Media
In honor of Women's History Month, we brought together a group of Adweek ladies to talk about what it's really like to be a woman in the media industry. On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, digital projects manager Aneya Fernando is joined by tech reporter Ann-Marie Alcantara and...
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Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies
Industries viewed as catering to men have long faced accusations of excluding women. In the past year alone, the esports industry and professional sports leagues have worked to overcome the perception that their advertising and marketing dollars are aimed squarely at men. With women making up 49 percent of Super Bowl LII's viewership, those questions...
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The Facebook Ban Hammer Struck Inauthentic Behavior in Iran, Russia, Macedonia, Kosovo
Facebook's efforts to strike inauthentic behavior from its platform continued with the removal of 2,632 pages, groups and accounts connected to Iran, Russia, Macedonia and Kosovo. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that there was no evidence of links between the bad actors, but they used similar tactics, such as...
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Budweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th Anniversary of His Birth
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB history. The campaign, which was envisioned and executed by Dentsu Aegis Network with Isobar handling creative and Vizeum on media, follows the Jan....
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GroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the network. He will report to global CEO Kelly Clark and work with a team of developers, engineers and data scientists across GroupM's agencies...
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Want a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and sometimes big) ways its audio can help you through the day--and the night. Featuring a series of Spotify's thematic playlists, the centerpiece...
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McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious
McDonald's menu items are so recognizable that people barely need to see them to know what they are. That's the upshot of a devious new outdoor and print campaign from TBWA \ San Juan, which features classic menu items from the fast food chain -- a Big Mac, a Happy Meal, a carton of french...
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San Francisco Indie Shop Duncan Channon Acquires AG2 to Boost Its Experiential Offerings
Today, San Francisco, Calif.-based Duncan Channon announced the finalization of its plans to acquire Los Angeles' A2G, a 14-year-old shop focusing on experiential work and social media strategy. The two formerly independent agencies will become one under the Duncan Channon name following a transitional period of approximately six months. A2G founder and chief creative officer...
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